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   If you're a talented independent musician who needs 
 direct assistance in furthering your career or an aspiring music executive looking for guidance in the music industry, 
LiveThe.Biz is here to help accomplish your professional goals!  
For this feature, we offer affordable 30 minute or 1 hour
direct coaching sessions (via phone or Skype).
Sessions include email follow ups, monthly guidance & free passes
to our exclusive music industry networking events! 
Indie Musician Career
Coaching Sessions:
For each session, you're encouraged to ask any professional
questions to help propel your career!
This session is ideal for singers, rappers, songwriters,producers & recording artists who need direct advice on the music industry at ANY level. Musician coaching also works for those who may not be able to afford full time management or those who want 
professional guidance in addition to their management. 
Suggested Musician Coaching Topics Include:
Music Executive
Coaching Sessions:
For each session, you're encouraged to ask any professional
questions to help propel your career!
This session is perfect for people who want to become music executives within the entertainment industry or those who are starting their own music companies & brands! This service also comes with having our LiveThe.Biz founder as your
professional mentor!
Suggested Executive Coaching Topics Include:
Your Music Industry Coach:

Your personal music industry coach & mentor is LiveThe.Biz founder, music executive & college professor

Walter J. Tucker, MBA. He has over 20 years of experience in as a music executive. Additionally, he has taught business in music & media on the undergraduate & graduate levels at

The Metropolitan College Of New York for 8 years! 

Throughout his career, Walter has worked & partnered with a variety of well-known entertainment brands. He has consulted hundreds of independent artists & rising executives through LiveThe.Biz.

He has also handled high-level music projects & managed the

music administration for some of the world's

top artists & songwriters including:

50 Cent, Quincy Jones,

Beyoncé, Mike Will Made It, Jadakiss, Adele, Justin Timberlake,

Jazmine Sullivan, Jimmy Jam & Terry Lewis, Michael Jackson's catalog, Noah "40" Shebib, Adele, Tye Tribbett, Kirk Franklin & More. 


In November 2016, Walter founded his organization LiveThe.Biz which is one of the largest music industry membership platforms in the U.S.! It is designed to help educate & connect independent artists, music enthusiasts & college students with the biggest entertainment brands in the world. They empower budding music executives & artists through business education panels, artist showcases, on-demand video courses & networking events! Under Walter's leadership, LiveThe.Biz has produced several sold-out events across the country by partnering with WeWork, The Chord Club (powered by Billboard) & Microsoft. Through its selectively curated platform, he has taught music business education alongside industry panelists from over 50 music companies including:

ASCAP, Atlantic Records, BET, BMI, Complex, Def Jam,

Epic Records, Genius, Lionsgate, MTV, NBC, RCA,

Roc Nation, Sony Music, Spotify, Tidal, Tunecore, VH1,

VICE, Warner Brothers, Universal Music Group & more.

In June 2017, Walter was named  "Mr.  Music" by Black Enterprise Magazine as they selected him to be the 2nd inductee for their 2017 Modern Men Of Distinction 100 List. He is also a proud member of Alpha Phi Alpha Fraternity, Inc. & several professional  music organizations including The Association Of Independent Music Publishers & The Recording Academy.

  •  Starting Your Music Career
  • Increasing Song Streams & Video Views
  • Monetizing Your Brand
  • Marketing Your Music
  • Booking Shows
  • Social Media Marketing
  • Promoting Music Videos
  • Music Publishing Strategies
  • Direct Music Feedback
  • Pitching Projects For Funding
  • Building Your Industry Network
  • Creating Your Music Team
  • Finding Management
  • Using Facebook & Instagram Ads
  • Getting Music Distribution
  • Protecting Your Music Rights
  • Artist Development
  • Music Licensing Tips
  • Understanding Your Royalties
  • And more!
  •  How To Start Your Career
  • Becoming A Music Entrepreneur
  • Top Interview Strategies For Landing Positions
  • Developing Your Experience
  • Starting Your Business
  • Master Networking Tips
  • Finding Your Business Lane
  • Creating A Brand
  • Social Media Tips
  •  Gaining Sponsorships 
  • Pitching Your Services 
  • Creating Your Team
  • Building Industry Contacts
  • Breaking Into Your Field
  • And More
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