top of page
Walter J. Tucker, MBA

The founder & president of LiveThe.Biz is music industry executive & adjunct professor Walter J. Tucker, MBA. Born in Portsmouth, Virginia & now living in New York City,  He has over 20 years of experience in as a music executive. Additionally, he has taught business in music & media on the undergraduate & graduate levels at

The Metropolitan College Of New York for 8 years! 

Throughout his career, Walter has worked & partnered with a variety of well-known entertainment brands. He has consulted hundreds of independent artists & rising executives through LiveThe.Biz. He has also handled high-level music projects & managed the music administration for some of the world's top artists & songwriters including: 50 Cent, Quincy Jones, Beyoncé, Mike Will Made It,

Jadakiss, Adele, Justin Timberlake, Jazmine Sullivan, Jimmy Jam & Terry Lewis,

Michael Jackson's catalog, Noah "40" Shebib, Adele, Tye Tribbett, Kirk Franklin & More. 

In November 2016, Walter founded his organization LiveThe.Biz which is one of the largest music industry membership platforms in the U.S.! It is designed to help educate & connect independent artists, music enthusiasts & college students with the biggest entertainment brands in the world. They empower budding music executives & artists through business education panels, artist showcases, on-demand video courses & networking events! Under Walter's leadership, LiveThe.Biz has produced several sold-out events across the country by partnering with WeWork, The Chord Club (powered by Billboard) & Microsoft. Through its selectively curated platform, he has taught music business education alongside industry panelists from over

50 music companies including:

ASCAP, Atlantic Records, BET, BMI, Complex, Def Jam, Epic Records, Genius, InGrooves, Lionsgate, MTV, NBC, RCA,  Revolt TV, Roc Nation, Sony Music, Spotify, Tidal,

Tunecore, VH1, VICE, Warner Brothers, Universal Music Group & more.

In June 2017, Walter was named  "Mr.  Music" by Black Enterprise Magazine as they selected him to be the 2nd inductee for their 2017 Modern Men Of Distinction 100 List. He is also a proud member of Alpha Phi Alpha Fraternity, Inc. & several professional  music organizations including The Association Of Independent Music Publishers & The Recording Academy.

bottom of page